With brand marketers recognizing the importance of connecting with the fast growing Hispanic demographic we’ve been seeing a growth in the number of products packaged and marketed specially for this target audience. I’m confused here- is this a marketing gimmick or does Hispanic skin really need special skin care?
Laser treatments: Brown toned women need to be careful with the kind of laser treatments they receive. Poor laser treatment can cause hyper pigmentation and blotchy skin. Modified settings, appropriate lasers and a much trained hand need to be used to handle any such treatment.
Chemical peels and microdermabrasion: Though chemical peels and microdermabrasion treatments are very popular today, Hispanic women need to be careful while choosing their exfoliation method. Chemical peels take off the upper epidermal layers of the skin. Taking off too many layers can lead to skin discoloration and even scarring. AHA peels are too strong for brown skin. The gentler BHA peels work best.
Mole removal: While most people go ahead and freeze moles, brown skin needs to be addressed with a gentler hand. Freezing moles using liquid nitrogen can leave you with white spots if you are of Hispanic origin.
Beauty products: Does Hispanic skin need special skincare products? When interviewed, Milly, editor-in-chief of Beauty Logic blog says No!
The way ahead: Keeping the skin well hydrated is key to that wonderful honey glow. Dark skin tends to look ashy when dry. So apply a moisturizer suited to your skin type within 3 minutes of stepping out of the shower. If you have any specific skin care concern such as excessive oiliness, patchy pigmented skin or acne then head to mySkin. The site helps you find the ‘correct’ product for your skin concern. Our patent pending mathematical algorithm factors in your product usage style, lifestyle, genetics etc. to recommend products that work for you.