As I mentioned in a previous post, Microsoft had selected us as one of the top 5 (out of 160) companies building interesting and relevant mobile apps that matter to consumers. We ended the week at a very high note. As part of the process, the mySkin team programmed two apps (keep visiting the site, to see which ones) that users will be able to use on their mobile devices. So, the team pulled all nighters, spoke to skincare aficionados and experts, refined concepts, and tested them. On the last day, 5 leading VCs and one of the largest phone networks showed up to see and judge the apps. Bad news is we didn’t win. Good news is that we came in second by 0.2 of a point after averaging the scores of 5 VCs (all male – so there was “skincare” education involved, but they liked what they saw – clearly appreciated value). But importantly, we didn’t come in second to anyone – we came second to a well established company, WaveMarket, which has a ton of cash and has a set of tiny clients such as Verizon, AT&T, sprint and others. It is heartening to be considered in the same league as such companies. Our goal is to be THE providers of value to women. When someone thinks about their skin, they need to think about mySkin first, and how it helped them look better – fight aging, acne, dry skin, or whatever skin concern. Ms. Elusive skin glow, we are coming after you – count your last days of being elusive.