mySkin device celebrates its debut at the HBA Global 2010


From September 28 to 30, 2010, hundreds of members of the global beauty and spa community gathered at the Jacob K. Javits Convention Center in New York City for one of the most exciting events of the year, the HBA Global Expo 2010.

Imagine row after row of shiny new bottles, display cases of beauty packaging, makeup brushes, facial masks, and a special section devoted to spas and spa equipment called the New York Spa & Resort Expo! It was like being a kid in a candy store, except at mySkin, we’re a bunch of skin and beauty fanatics! All the colors and beautiful things – in a huge stadium-like space, it was like a beauty lover’s dream come true.

mySkin was very excited to be a part of the 2010 HBA and brought bright yellow, sunflowers, lots of chocolate, and cutting edge equipment to our booth. The 2010 HBA was also the debut of our revolutionary mySkin skin analysis tool that attendees were able to get a sneak peak at and try for the very first time. Individually, each person would sit down in front of a touch-screen computer for a personalized skin care analysis experience led by an expert mySkin specialist. Completely non-invasive with no need for the removal of make-up, we were excited to give each individual an opportunity to learn about key characteristics of their skin in just minutes. We loved everyone’s questions and enthusiasm! It was wonderful to show people how they could take better care of their skin and in the case of the spas and aestheticians we met, their valued clients too.

We also were invited to present the mySkin skin analysis tool at the HBA Global on a stage set in the middle of the entire convention. It was great to see so many interested people and exciting to do a live skin analysis right in the middle of the conference.

Overall, the HBA is one of the premiere events for the beauty industry and mySkin was delighted to be a part of it. Thanks to everyone who stopped by our booth, #8050, at the HBA. We can’t wait for next year! It was great to meet so many student aestheticians in training too! Congrats on graduation to you all soon!

We’re also attending Beauty and Spa events around the country throughout the year. Stay tuned to the next appearance of the mySkin team by following us on twitter @mySkininc or on Facebook! For more information on the new features about the mySkin skin analysis device, contact us at