At a spa what do your esteemed customers need? What is it that makes them comfortable with your services? What makes them your friends for ever?
You need to meet their unmet need of understanding their skin better and then guiding them to the correct treatments and products. The trial and error era in beauty is long gone and your customers want services that befit their skin, their lifestyle and their purse. Its complex but when you as a spa can give them credibility, genuineness, and science coupled with your esthetician’s friendly and knowledgeable demeanor, you have a customer for life!